I · Self
Clothing and objects are ways to express yourself. Everyday choices leave room for your own attitude and style.
Style for City Girls
With clothing at its heart, KIIKII brings together original designs, curated finds and vintage pieces, extending into its own character and playful lifestyle objects. In a busy city, it offers girls an “island of style” to explore freely and express themselves at ease.
KIIKII is a Macau-born lifestyle brand for city girls. The two “I”s in its name connect the self with inspiration, expressing its vision of personal style and everyday life. Guided by “Proper City Life”, the brand aims to create a space in the busy city where girls can explore freely and express themselves at ease.
From workdays to weekends, and from outfits to everyday objects, the brand pairs a simple, natural aesthetic with a playful spirit. Clean cuts, timeless colours and layered styling bring individuality into daily life, helping city girls find a rhythm that feels their own.
Clothing and objects are ways to express yourself. Everyday choices leave room for your own attitude and style.
Explore original designs, finds from different places, and old and new styles to discover inspiration that makes everyday life more interesting.
Make room for comfort and ease amid a busy schedule, bringing a little more intention to everyday life.
The original KII KII MADE collection begins with Macau design and sits alongside curated pieces in the brand’s clothing range. Drawing on the simple, natural style of Korean and Japanese fashion, clean cuts, timeless colours and versatile layers let one piece move between different outfits and settings, balancing design with personal expression.
The buying team sources clothing and local designs from Japan, the United States, South Korea, Europe, Hong Kong and Macau, bringing a broad perspective to its selection. Buyers travel to places including Japan and the United States to choose vintage pieces individually, each with its own character. Old and new styles meet in the wardrobe, alongside playful objects and work by illustrators and designers from Macau and around the world.
KIIKII’s original character is a soft, laid-back, floppy-eared goat with an adorably unimpressed expression and a mischievous personality. Behind its innocent appearance is a quirky imagination. More than a memorable brand image, it adds humour and character to clothing, objects and everyday life.


The original character appears on tote bags, stickers, badges and other items. Alongside playful objects and work by illustrators and designers, these everyday pieces carry the brand’s humour and imagination, adding a little intention to daily life.
In 2026, 80 LIMITED invested in Macau creative brand KIIKII, supporting its expansion into mainland China. A dedicated store at Huafa Mall in Shizimen, Zhuhai, brings this Macau original to more consumers.
Brand partnerships and business enquiries · 80 LIMITED