80 LIMITEDMacau
HONG KONG / MULTI-BRAND SELECT STORE

AVENUE

Connecting street culture,
sharing a wider view of style.

AVENUE is a Hong Kong multi-brand select store rooted in Japanese and American streetwear. It brings international brands together with original Hong Kong design, exploring the relationship between fashion and urban culture through curation, collaborations and the store experience.

Explore the brandMacau stores
AVENUE’s storefront and displays at Tsuen Wan Plaza, Hong Kong
AVENUE · Tsuen Wan Plaza, Hong KongImage from brand materials · Select to enlarge
01 / BRAND IDENTITY

One avenue,
many styles.

AVENUE is a Hong Kong multi-brand select store. Its early name, FAIRFAX AVENUE, drew inspiration from the street culture of Fairfax Avenue in Los Angeles. The words Hong Kong, Tokyo and Los Angeles in its logo reflect a vision that connects street fashion across the three cities.

Japanese & American streetwear

Rooted in street culture, the brand brings together the design languages of different cities to explore clothing as an expression of individuality.

A multi-brand approach

Different brands and categories share one retail space, presenting AVENUE’s curatorial direction through a varied brand portfolio.

Original Hong Kong design

Collaborations and in-store showcases give original Hong Kong fashion labels opportunities to connect with customers.

Glass storefront of the Macau DARLING store shown in AVENUE brand materials
Where styles meetDARLING, Macau · Store example from brand materials
Open displays at AVENUE’s store in The Mills, Hong Kong
An open multi-brand displayThe Mills, Hong Kong · Store example
02 / CURATION & CATEGORIES

A broader range,
a complete view of style.

AVENUE’s official website presents a range spanning clothing, footwear, bags, hats, jewellery and accessories. Its multi-brand approach brings these categories and styles together, extending its curation from clothing to everyday accessories.

Clothing

Tops, shirts, knitwear, outerwear and trousers form the core of its streetwear clothing selection.

Footwear & bags

Footwear and a variety of bags connect clothing with accessories for everyday life.

Hats & accessories

Hats, jewellery, scarves, socks and other accessories complete the multi-brand selection.

A display of EVANGELION-themed clothing, hats and graphics
Themed design & displayEVANGELION-themed display shown in brand materials
OVERLAB and FAIRFAX bag designs and streetwear styling examples
A design collaborationOVERLAB × FAIRFAX designs and styling shown in brand materials

Store displays that
bring brands together.

Displays combining clothing, hats and accessories show how a multi-brand store brings different designs and categories into a shared space.

Clothing rails and display tables in the Macau DARLING store example
Clothing & accessories displayMacau DARLING interior shown in brand materials
03 / BRAND COLLABORATIONS

Connecting global brands,
supporting Hong Kong creativity.

AVENUE’s official introduction features collaborations with streetwear labels and original Hong Kong brands. Joint projects, themed initiatives and pop-ups bring different creative backgrounds into the retail space, extending the brand’s cultural connections.

Streetwear collaborators

  • FAIRFAX
  • STOLEN
  • White.Japan.Project
  • FLATLUX

Hong Kong design collaborators

  • DUSTY
  • 2NDCLOSET
  • NUMBER R
  • BRAVE

These examples, listed in AVENUE’s official introduction, illustrate the range of its brand collaborations.

The back of a MACAU-themed T-shirt from a White.Japan.Project collaboration
A Macau-inspired collaborationMACAU-themed T-shirt shown in White.Japan.Project collaboration materials
Store entrance and participants at an AVENUE Japanese brand collaboration event
A brand exchange eventJapanese brand collaboration event shown in brand materials
04 / CULTURE & RETAIL EXPERIENCE

From retail spaces
to cultural exchange.

AVENUE expands the select-store experience through pop-ups, creator collaborations and cultural events. Film displays, music festivals and artist projects documented in its brand materials show how fashion, popular culture and physical stores can work together.

Film posters and clothing displays at an AVENUE store entrance
Film meets retailIn-store display from a past film collaboration
Audience and stage at the 2025 Beach Music Festival
Music event collaboration2025 Beach Music Festival collaboration shown in brand materials
GUTS graphic collaboration T-shirts and brand displays
Music & brand projectsPast Albert Chau GUTS collaboration clothing and in-store displays
Albert Chau alongside a T-shirt display mannequin at the GUTS collaboration pop-up
Artist pop-up collaborationAlbert Chau GUTS song launch and pop-up collaboration

These images document past themed displays and collaborations, illustrating AVENUE’s approach to brand partnerships and cultural exchange.

05 / AVENUE & 80 LIMITED

Authorised representation,
connecting with Macau.

80 LIMITED became an authorised agent for Hong Kong brand AVENUE in 2023 and currently operates three stores in Macau. Located in residential neighbourhoods, tourist shopping areas and hotel retail spaces, they serve local customers and visitors to Macau.

01 / MACAU

Ouvidor Arriaga Store

89 Avenida do Ouvidor Arriaga, Macau
Shop A1, Ground Floor, Va Ip Building

View map
02 / MACAU

Lisboeta Store

128 Rua da Patinagem, Cotai, Macau
Unit R16, Level L01, Lisboeta Macau

View map
03 / MACAU

Sun Star City Store

4A Rua de Pedro Nolasco da Silva, Macau
Shop C, Ground Floor, Sun Star City

View map
Storefront and clothing displays at AVENUE Lisboeta Store
AVENUE · Lisboeta StoreStore photograph from brand materials
Brand partnerships and business enquiries · 80 LIMITED+853 62038868Edwinieong@80macau.com
Content draws on AVENUE’s official introduction and supplied brand materials. Images show stores, themed displays and past collaborations.Read the official brand introduction (opens in a new window)
 WhatsAppChat with us